Sunday, May 23, 2010

Is Your Opt-In Form Driving Away Customers?

Over the years, we've all been taught that the best way to grow a sizeable mailing list is to give our visitors a great offer they can't say no to. And the most common way to attract more traffic and readers is to pay or trade with another marketer to have a popup window or hover ad on their site with your offer and hope that the visitors will be intrigued enough to sign up.

But more recently, we're learning that popup ads, hover ads and all those other gimmicks are simply driving visitors AWAY and leaving us with no sales and an unresponsive list.

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Wednesday, May 19, 2010

What's been happening in these 'ere parts

I have to say, I've been busy. So, here's a run down.

You probably know about the Magick School already, that's still running and the lessons are growing. I also made the lessons available to be purchased individually instead of forcing people to pay a monthly membership - http://hlmagickschool.com

The Web Hosting site is going well, its a tough market out there so it has been growing slowly, but if you need web hosting in South Africa, give us a shout. Oh, I am also putting together a deal with a Webmaster with 50% off all hosting packages, so if you are a Webmaster and want hosting for your clients, we can do the same for you - http://webhosting52.net

Then there is revival of Red Path Publications, which, although still active, has changed to Red Path Media. My original intention with this was to provide affordable book publishing in South Africa, so I am now focusing on Self Publishing, but if you want to publish under RPP, you can still do so - http://redpathmedia.za.net

I also have an online community for the Pagan people going - http://proudlypagan.co.za

A free article submission directory for Esoteric material - http://magicarticles.za.net

And the latest (my personal favourite) an online used esoteric book store - http://thebookcauldron.za.net

Saturday, May 1, 2010

Turning Inside Out

This has really been a most powerful Samhain period. Everything has been twisted and turned in upon itself. The Inner is now the Outer and the Up is the Down. I asked the students in my Lodge last night if they have been feeling strange, out of sorts or just different for the past 2 weeks, and their first reaction, "Ok, what did you do?" Such faith :o) The strong have become weak, the patient are irate. I can't even do any form of Inner Working as the I feel like I am Inner and should be working Outer in order to reach the "Other Side", whichever direction that may be.

The D-state is very prominent, demotivated, depressed, distressed. Oddly enough, for those that don't have a very optimistic view as of late, they are most probably feeling happy at times, and they can't explain why.

I have still had that sense of the past. I can't quite grasp it or when it is from, but I get the feeling it is when I was still young and living with my parents, possibly through to a time when I first met my wife. It is a physical sensation in my solar plexus and it reminds me of when I first started venturing into the Craft. To go along with that I have been digging all of my old stuff out, not only music, but files, texts, writings from other people that I used to read during those years. Connecting with myself as I was, bringing back the sensation of being alive in my Craft. I am not saying I am not alive in my Craft and my Art now, but I think those that have been in it for some years will know what I am talking about. They would have grasped that sensation at times, reminding them of how they felt, doing simple rituals that made their Blood and Bone cry out in excitement and fear. Sadly as we progress we find the simplicity in things that exposes the true Reality, and through that simplicity we come to realise that the complexity of ritual which we once knew does not connect fully with the Power of that which is all around us, but at the same time our fresh attitude tapped into it, not completely understanding what we were touching, and so it holds back until we find the direct line which goes from here to there without the twists and turns. It protects us from our curiosities, from our naivety, but it recognises the necessary process and path that must be trodden in the Crooked Witching Ways.

And so it is nearing the time when I must come back from my wandering in the Land of the Past, but with me I will bring back an old knowledge which can be combined with the new. A knowledge which I once had but did not understand, which I can now put to use and expand on to its fullest capacity.

Never forget who you were or where you came from, it is part of what made you, but if you forget, take some time to reconnect. There is much power in what we once were, when we were fresh, green, immature. The new Seeker on the Paths has a Power which is rarely seen because we tend to look through rose coloured glasses at what they will become, i.e. someone like us. To think as such is powerless and is faulted. To think as such is even more naive than the Seeker fumbling across the Path. Don't send that person away or laugh at them, rather pick them up, because one day you may stumble, and who will be there to help you?

Monday, March 29, 2010

The New Site

Well I have been working on the new Hobthrust Lodge Magick School site and it is now operational at http://hlmagickschool.com

I have gotten some plants to do my experiment with, so will start posting some pics of them and see how it goes.

I am also thinking of posting the chapters to the Druidic Ritual Practice book I started writing in January. Was going to publish it but after I covered the theory I came to the problem that trying to give a ritual format for a Druidic festival for instance is not possible on a broad perspective. It is not like Ceremonial Magick where you have a set design and ritual outline, the Celts were very community and family based. So when it came to celebration and festivals, there was more symbolic game playing and storytelling than an actual design of ritual creation. Ergo, the book is a no go and so I will give the info I gathered. I will post them on the HLMS site though, so have a look for them if you are interested.

Keeping in line with Druid Lore, I read this book many years back and rather enjoyed it

Tuesday, March 23, 2010

Gordon Bennett...

...I haven't been online much, so let's see what I've been up to.

Friday went well, my energy levels were up for the rest of the day until about 10 or 11 in the evening. I must say though it feels more likely that the exercises sort your energy out, smooth it out within your body so to speak. So, instead of feeling like crud because of wired up energy, you feel good.

Saturday I performed the same exercise but connected to everything in the room (no plants in the room). It didn't seem to make any difference, so whether it is five or five hundred items, doesn't seem to make any difference. Lodge meeting was moved to Saturday and we had a nice discussion about everything in general. Didn't do any practice because one of the members didn't pitch up (he's getting a serious D-Merit), so we will pick up again on Friday.

I am going to do an experiment with Directing Spiritual Force with two plants. The one I will direct energy into and the other draw out of and see the difference in their growth.

The rest of the weekend was fine, nothing exciting that I remember. I did start with a new exercise (seems I need to redo a lot of what I did in the past) which is basically Identifying with the Elements.

Friday, March 19, 2010

2:30? Are you out of your mind?

2:30AM. That is the time I woke up this morning after going to bed at around 10PM, and I was wide awake. A product of last night's practices maybe? I must say though, between 3AM and 7AM I got a lot done. At 7:30 I was ready for bed again so I lay down and had an hours sleep. Deep sleep, vivid dreams. And then for the rest of the day I was going like a steamroller, and still going strong. Will probably flake at some point tonight though, we'll see how it goes. Anyway, decided not to do the last step today just in case I don't sleep for a week. Will do it tomorrow morning if I get a chance.

They just had the repeat on Oprah of that little girl Jani who is Schizophenic. She speaks to animals and there is a person named Sycamore that nobody else can see. However, what young girl, probably 8 years old says to an adult "'Calalini' is on the border of my world and your world"? There was something I read in one of Dion Fortune's books a few years back about conception taking place when the mother and father have an orgasm which opens up a vortex. That vortex then draws a passing soul. She mentioned that it is possible that Fae can also get caught in this vortex and the result is a human body with a Fae spirit. Such "people" have a very difficult time on earth because the soul is of an element, not of all four which we are. So, is it possible that this Jani is not supposed to be present in this world and in that human body? Is it possible that she, and other people diagnosed with Schizophrenia are merely elemental beings from another world that caught up in a vortex of human orgasm? Worth thinking about.

Thursday, March 18, 2010

Back on Track

Well the past couple of days have been a disaster…well, not a disaster completely, just in the matter of spiritual practice. I have been busy, making new contacts, making pages, etc. etc. and so haven’t been to my Working Room to do anything. However, it is probably a good thing for two reasons. When I am such a mood and so exhausted I tend to rush through the practices and that is not a good thing to do. Also, at least don’t need to worry about habit forming. Although it is a good idea to have a regular daily practice time, it is not good to form a habit with the exercises you do. If that happens you tend to lose the power in the exercises, but if you take a break for a couple of days, you find the power again, as if it is fresh, done for the first time.
I was feeling rather exhausted again this evening, the kind of exhaustion where you just feel rotten to the core but you know you wouldn’t be able to sleep because your energy is just all wired up. So, I went to do the next step in the practice of Directing Spiritual Force, which although lengthy has left me feeling rather good. I am still tired to a degree, but not exhausted, and I know I will be able to sleep well.

The reason this step is lengthy is because you have to breath in to one power centre in the body and project a line to an object, colour or flame, then breath in to the same body part and project another line to another object, colour or flame, and continue from that body part with a number of objects. I used two colours, two candle flames, my dagger and the black tourmaline. Once you have connected lines to all of those, you then breath into the next body part and do the same, going through all the body parts, connected to all the items from each one and then only do you draw in. But well worth it.

The final step in this set is to do the same as I did tonight but also project lines from the fingers and hands. I think what I will do is project multiple lines to a lot of things, everything around me in fact, from one body part on one exhalation, do all body parts and then draw in from multiple, probably hundreds of threads.

Hmm, now what book did I want to recommend tonight? Ohhhh yes, The Way of Wyrd by Brian Bates. This is a brilliant book, written as a fiction it has a LOT of heathen aspects in it. Bates is an anthropologist after all and very interested and connected with the Northern Traditions in general I do believe. Must read though, my fave book (apart from Weaveworld).